BACK
The state of Digital Transformation at medical associations
Digital technologies have changed the way in which patients and healthcare professionals interact and the way medical organizations are run. We hope to shed some light on how associations are managing the opportunities and challenges this change brings.
1.- Name of Association
2.- Acronym
3.- Name and surname
4.- Email address
5.- How many members does your association have?
Less than 5.000
Between 5.000-10.000
More than 10.000
6.- General perception about digital's role in healthcare

Rate your level of agreement with the following statements:
Digital transformation is critical to reach my association’s mission
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Online reputation has become essential for healthcare professionals
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Digital has transformed the patient-doctor interaction
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Digital technologies have a deep influence in patient choice
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
7.- Digital Assets – content & digital channels (own site, Facebook, Twitter, YouTube, etc)

Rate your level of agreement with the following statements:
Has a clearly defined digital strategy
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Actively Manages its own channels (own site, Facebook, Twitter, YouTube…etc) to maximize the impact of its content
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Is proficient at using digital media to reach society with its core messages
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Uses digital to maximize the impact of all its activities and experiences (events, trainings, etc)
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Regularly creates engaging content in different formats (ex. Video)
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Executes its digital strategy flawlessly
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
8.- Talent – people & processes within your association

Rate your level of agreement with the following statements:
There is someone in charge of digital efforts, with a great knowledge
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
The association works regularly with competent digital agencies to deliver its initiatives
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Top management understands the importance of digital and supports the efforts
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Digital is always a top priority when engaging in any project, and not an afterthought
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
There is a clear process to consistently create quality content and disseminate it to the right target
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
9.- Data Analytics – deriving insights from big data

Rate your level of agreement with the following statements:
Every digital initiative is measured and compared to a benchmark
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
There is a clear understanding of how much its costs to recruit a new member or to get a sign-up for an event
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
A dashboard with clear digital KPIs is available and used for decision making
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
You regularly identify insights about members interests based on their behaviour in your site or own channels (Facebook, Twitter, YouTube..etc)
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
You have an expert in data analytics to make the best out of all your digital data points
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
10.- Infrastructure – technical support and means for all things digital

Rate your level of agreement with the following statements:
Changes required to improve SEO and other areas are readily implemented by IT
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
You have a powerful CRM platform to boost the knowledge of your members and better segment the information flow
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
Your IT team is aligned with the needs to make digital work for the association
Totally
disagree
Disagree
Neutral
Agree
Completely
agree
N/A
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