Digital Transformation Test

How well is your company doing in digital?

In a fast moving environment like digital, it is not always easy to know how our organization is responding to the digital challenge. If you want to know how well you are doing, don’t miss our special Digital Transformation Test.

Define from 1 to 5 your degree of agreement with the following statements.


Department:
Business:
Company Size:
1) You have a senior manager heading the digital efforts that knows well your Company and digital.
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2) There is a consistent digital plan that is fully supported by the CEO and is followed.
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3) Investment in digital is less than 10% of the marketing and sales budget.
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4) The company has an accessible digital dashboard with clear metrics and objectives per brand.
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5) All brands have well-defined and agreed strategies for the next 18 months.
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6) As a marketing person I have an easy access to all web analytics, and what are the key performance metrics.
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7) My Company has a powerful SEM/SEO strategy, and well measured for its key brands.
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8) I work with many different agencies in digital, but I am not clear who is best at what.
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9) There is a good external audit work to evaluate the performance of each agency involved in digital.
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10) I understand well what is the interaction betwen my online and offline strategy.
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11) I have a content generation calendar for the whole year, and a clear online video strategy.
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12) We have clear benchmarks relative to other companies in my sector, and relative to the same Brand in other countries.
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13) Every quarter we analize at least the best practices generated in our company.
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14) The marketing and communication teams have received appropriate training to handle on their own the digital strategy and the implementation/evaluation of online campaigns.
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15) When we think about a marketing initiative, we always think digital first and then we take what works to implement in other media.
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16) IT supports enthousiastically the initiatives and engages in ensuring a fast implementation.
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17) The CEO and CMO are the strongest supporters of digital activities within the company.
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18) My company / my brand is a key reference in digital marketing within my market.
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19) My legal team knows the way to reduce risks associated with digital campaigns and helps marketing and communication in this job.
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20) I am in the best healthcare company to learn and develop my digital skills.
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